
Outsourcing, as most organizations still practice it, is broken. For years, it has been treated as a cost lever—optimize spend, enforce SLAs, and extract efficiency. But in an era defined by AI acceleration, rising customer expectations, and constant disruption, this transactional mindset is no longer just outdated—it is a competitive liability. Today, the real question for CXOs is not “How do we outsource better?” but “How do we build partners...




